Case Studies

Real marketing campaigns, real results. Here's how strategic thinking and technical execution drove measurable growth for brands across different industries.

Case Study 01

AUVP Capital: Strategic Rebrand & Growth

Led complete brand repositioning from infoproducts to investment consulting. Developed messaging architecture and multi-channel campaigns resulting in record revenue growth while maintaining customer trust during a major business model transformation.

R$83M
Annual Revenue
60%
YoY Growth
1000+
Monthly Enrollments

Key Achievements

  • Developed new messaging architecture for investment consulting positioning
  • Managed multi-channel campaigns across YouTube, Meta Ads, and OOH advertising
  • Implemented advanced Salesforce CRM workflows for lead optimization
  • Maintained revenue growth during complete business model transition
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Case Study 02

December 2024: From Impossible to Record-Breaking

Turned the historically worst month (40% revenue drop) into best month ever with just 3 weeks planning. Superpoder exploded 733% growth (R$300K→R$2.5M) and AUVP School achieved 57% growth (R$3.7M→R$5.8M) through simultaneous launch strategy.

R$8.3M
Total Revenue
733%
Growth in one product
160+
Creatives Produced

Key Achievements

  • Built and optimized complete acquisition funnels from awareness to enrollment
  • Developed high-performing ad creatives with focus on conversion optimization
  • Implemented advanced testing frameworks for continuous improvement
  • Achieved consistent 4x ROAS on cold traffic campaigns
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Case Study 03

The most influential finances YouTube channel in South America

Created content strategy and wrote high-retention scripts for Investidor Sardinha, building it into South America's most influential finance YouTube channel with millions of engaged subscribers and industry authority.

1.4M
Subscribers
#1
Latin America
130k+
Views per video

Key Achievements

  • Developed comprehensive content strategy for finance education
  • Wrote high-retention YouTube scripts aligned with user acquisition goals
  • Built authority positioning in competitive finance content market
  • Created viral content series that established thought leadership
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Case Study 04

Photography niche launch that made R$300k in 3 minutes

Designed complete launch strategy for photography course creator. Built challenge sequence, sales copy, and conversion flows that generated R$300k in revenue within 3 minutes of cart opening through strategic urgency and audience preparation.

R$300k
Revenue
3
Minutes
15%
Conversion Rate

Key Achievements

  • Designed 3-day challenge sequence with progressive value delivery
  • Created urgency-driven sales copy and conversion sequences
  • Built audience anticipation through strategic content marketing
  • Achieved record-breaking 3-minute revenue generation
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Case Study 05

Designed new product and earned R$373k in 3 weeks

From concept to execution: designed new business product, created go-to-market strategy, and launched complete campaign that generated R$373k revenue in just 3 weeks through strategic product development and targeted marketing.

R$373k
Revenue
3
Weeks
100%
New Product

Key Achievements

  • Conceptualized and developed new business product from scratch
  • Created comprehensive go-to-market strategy and execution plan
  • Built complete marketing campaign with multi-channel approach
  • Achieved rapid market validation and revenue generation
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