The Market Challenge
The Brazilian finance YouTube space was heavily saturated with established channels competing for attention. Our mission was to transform Investidor Sardinha from a growing channel into the undisputed authority in Latin American finance education, while directly supporting AUVP's user acquisition goals.
The Competition Battle: Giro da Bolsa
Our biggest challenge was in the weekly finance news segment. A major competitor consistently achieved 100K+ views per episode while our "Giro da Bolsa" struggled to break 80K in early 2024.
Leading Competitor
100K+
Per Episode (Early 2024)
VS
Investidor Sardinha
80K
Per Episode (Early 2024)
- Market Saturation: Dozens of finance channels competing for the same audience
- Authority Gap: Needed to establish thought leadership in competitive landscape
- Performance Challenge: Weekly format underperforming against established competitor
- Dual Objectives: Build channel authority while driving AUVP School enrollments
Content Strategy & Execution
My approach centered on developing a comprehensive content strategy that combined daily market commentary with strategic weekly programming. The goal was to create consistent value while building systematic authority in the finance education space.
Daily Content Machine
We implemented a daily content strategy covering the most relevant topics in finance, investments, economics, and geopolitics. This consistent presence kept us top-of-mind for our audience while allowing us to capitalize on trending financial events.
- Daily Market Commentary: Real-time analysis of financial events and market movements
- Economic Trend Analysis: Deep dives into macroeconomic factors affecting investments
- Geopolitical Impact: How global events affect financial markets and investment decisions
- Investment Education: Strategic content aligned with AUVP School curriculum
"Giro da Bolsa" - Weekly Market Leadership
Our flagship weekly program "Giro da Bolsa" delivered comprehensive analysis of the week's most important financial news. The strategic focus was to surpass our main competitor and establish market leadership in weekly finance content.
130K
Avg Views/Episode (End 2024)
By the end of 2024, "Giro da Bolsa" became the leading finance news program in the segment, consistently outperforming all competitors and generating over 910K total weekly views across all content.
High-Retention Script Development
The success of Investidor Sardinha wasn't just about topics—it was about how we presented them. I developed a systematic approach to script writing that maximized retention while subtly guiding viewers toward AUVP's educational offerings.
Research & Planning
Market Intelligence Gathering
Daily monitoring of financial markets, news sources, and trending topics to identify content opportunities that would resonate with our target audience while supporting business objectives.
Script Architecture
Retention-Focused Structure
Developed templates and frameworks for different content types, focusing on hooks, retention curves, and strategic calls-to-action that guided viewers toward AUVP School enrollment.
Authority Building
Thought Leadership Content
Created content series that established Raul Sena as the definitive voice in Brazilian finance education, building trust and credibility that translated to business results.
Performance Optimization
Data-Driven Refinement
Continuous analysis of view duration, engagement metrics, and conversion data to refine script formulas and maximize both channel growth and business impact.
- Hook Development: Crafted compelling openings that immediately captured attention and established relevance
- Retention Optimization: Structured content to maintain engagement throughout entire video duration
- Authority Positioning: Consistently positioned content to build Raul's credibility as investment expert
- Strategic CTAs: Integrated calls-to-action that naturally guided viewers to AUVP educational content
- Series Development: Created viral content series that established thought leadership and drove subscriber growth
Market Leadership Results
The content strategy delivered exceptional results, establishing Investidor Sardinha as the undisputed leader in Latin American finance YouTube content. The channel not only achieved massive audience growth but became a powerful driver for AUVP's business objectives.
1.4M
Total subscribers achieved
130K+
Average views per video (end 2024)
910K
Weekly total views across content
#1
Finance channel in Latin America
63%
Improvement over main competitor
365
Days of consistent content delivery
Final Performance: Market Leadership Achieved
Previous Market Leader
100K
Per Episode (Surpassed)
âś“
Investidor Sardinha
130K+
Per Episode (New Leader)
"Giro da Bolsa" became the definitive weekly finance program, establishing clear market leadership with 30% higher performance than previous category leader.
Authority & Business Impact
Beyond metrics, the content strategy fundamentally transformed how the Brazilian market perceived finance education. Investidor Sardinha became synonymous with authoritative, accessible investment knowledge, directly supporting AUVP's positioning as the premium investment education platform.
- Thought Leadership Establishment: Positioned Raul Sena as the definitive voice in Brazilian investment education
- Market Authority: Channel became the go-to source for finance news and investment insights
- Educational Bridge: Content naturally guided viewers toward more comprehensive AUVP School offerings
- Industry Recognition: Achieved recognition as Latin America's most influential finance YouTube channel
- Competitive Moat: Established content quality and consistency that competitors struggle to match
- User Acquisition Engine: Channel became primary driver for AUVP School student acquisition
Content Strategy Methodology
The success wasn't accidental—it was the result of a systematic approach to content creation that balanced audience value with business objectives, authority building with engagement, and consistency with innovation.
Daily Content Cycle
Real-Time Market Response
Monitoring financial markets, economic indicators, and geopolitical events to create timely, relevant content that captured audience attention during peak interest moments.
Weekly Strategic Programming
Giro da Bolsa Leadership
Comprehensive weekly analysis that synthesized the most important financial developments, positioned against competitor content to ensure superior value and engagement.
Series Development
Viral Content Creation
Strategic content series designed to establish thought leadership, drive subscriber growth, and create memorable moments that reinforced authority positioning.
Performance Optimization
Data-Driven Refinement
Continuous analysis of performance metrics, audience feedback, and business impact to refine content strategy and maximize both engagement and conversion outcomes.
Long-Term Strategic Impact
The YouTube strategy created lasting value that extended far beyond channel metrics. By establishing Investidor Sardinha as the definitive finance education authority, we built a sustainable competitive advantage for AUVP's entire business ecosystem.
- Brand Authority Legacy: Positioned AUVP as the premium choice for serious investment education
- Acquisition Cost Reduction: Organic YouTube traffic significantly reduced customer acquisition costs
- Market Positioning: Established category leadership that competitors struggle to challenge
- Content Asset Value: Created library of evergreen educational content that continues generating value
- Audience Relationship: Built direct relationship with millions of engaged finance enthusiasts
- Industry Influence: Channel became platform for shaping financial education discourse in Brazil