The Product Vision Challenge
For months, I had been advocating for what became my most ambitious project at AUVP: creating a premium course that would teach our internal business processes to external companies. This wasn't just another course—it was about packaging and monetizing the very systems that made AUVP successful.
AUVP Negócios: Premium Business Systems Course
The vision was ambitious: create a R$6,997 premium course teaching AUVP's internal processes across all business departments. The challenge? None of our department leaders had ever positioned themselves publicly, and we decided to sell the product before building it.
R$6,997
Premium Price Point
- Internal Resistance: Project required months of advocacy to gain approval from leadership
- Authority Gap: Department leaders had never positioned themselves publicly or personally
- Premium Positioning: R$6,997 price point required exceptional value demonstration
- Product-Market Fit Unknown: No existing market validation for internal systems education
Strategic Product Architecture
The breakthrough came from leveraging AUVP's brand authority and CEO Raul Sena's positioning to sell a course we hadn't built yet. This "sell-first, build-later" approach allowed us to validate demand while creating urgency around limited availability.
Product
Development processes, feature prioritization, and product strategy frameworks
Customer Experience
Support systems, retention strategies, and customer success methodologies
Sales
Sales processes, conversion optimization, and revenue generation systems
Human Resources
HR processes, team building, and organizational development strategies
Financial
Financial planning, budget management, and profitability optimization
Technology
Tech infrastructure, development processes, and digital transformation
Sell-First, Build-Later Strategy
We made the bold decision to validate market demand before product development. The structure: 6 modules (one per department) with weekly live sessions for 6 weeks, where each leader would teach their processes and answer questions directly.
- Weekly Live Sessions: Each department leader conducting 1-hour deep-dive sessions
- Direct Access: WhatsApp group connecting students directly with mentors
- Behind-the-Scenes Content: What we built, why we built it, how we built it, results achieved
- Implementation Focus: Practical systems companies could immediately apply
10-Day Intensive Preparation
The biggest challenge wasn't the product concept—it was preparing six department leaders who had never positioned themselves publicly to sell a premium course. I spent 10 intensive days in back-to-back meetings, developing everything from scratch.
Days 1-3: Individual Positioning
Leader Pitch Development
Worked individually with each department leader to develop their personal positioning, identify their unique value propositions, and create compelling narratives around their expertise.
Days 4-6: Content Architecture
Module Structure & Live Formats
Designed the structure for each live session, topic flow, interaction formats, and learning objectives. Ensured each module delivered genuine business value.
Days 7-8: Sales Process
Sales Scripts & Conversion Flow
Developed complete sales presentation script, objection handling, pricing justification, and conversion sequence for the live launch event.
Days 9-10: Marketing Assets
Campaign Creative & Landing Pages
Created all marketing materials, landing pages, capture pages, email sequences, and promotional content for the complete campaign.
- Personal Branding: Developed individual positioning for leaders with zero public presence
- Content Strategy: Created detailed outlines for 6 distinct business education modules
- Sales Presentation: Wrote complete pitch deck and presentation scripts
- Marketing Campaign: Designed full-funnel campaign from awareness to conversion
- Technical Coordination: Managed all aspects of live event production and delivery
Launch Day: Technical Chaos to R$373K Success
Launch day brought Murphy's Law in full force. Despite numerous technical problems with the audiovisual team, the strength of the strategic foundation and preparation carried us through to exceptional results.
Technical Challenges Overcome
Multiple audiovisual failures during the live event threatened to derail the launch. However, the comprehensive preparation and strong value proposition ensured success despite technical setbacks.
- Audio Issues: Multiple sound problems during critical presentation moments
- Visual Glitches: Screen sharing and presentation display failures
- Connection Problems: Internet connectivity issues affecting live delivery
- Platform Instability: Live streaming platform experiencing technical difficulties
Success Despite Setbacks
The technical problems actually demonstrated the strength of our strategic foundation. Despite significant delivery challenges, the value proposition was so compelling and the preparation so thorough that we still achieved remarkable results.
Exceptional Results & Market Validation
Despite technical challenges, AUVP Negócios generated R$373K in revenue, proving that strong strategic foundation and exceptional value proposition could overcome execution obstacles. The success validated the market demand for premium business systems education.
R$373K
Total launch revenue generated
R$6,997
Premium price point achieved
53+
Students enrolled in premium course
6
Department leaders successfully positioned
10
Days from concept to launch
100%
New product category created
Product Innovation & Market Creation
AUVP Negócios wasn't just a course launch—it was the creation of an entirely new product category. By packaging internal business systems as premium education, we demonstrated how successful companies could monetize their operational excellence.
- Business Systems as Product: Successfully transformed internal processes into marketable educational content
- Multi-Department Expertise: Leveraged diverse internal knowledge to create comprehensive business education
- Direct Access Model: WhatsApp community provided unprecedented direct access to business leaders
- Implementation Focus: Emphasis on practical application rather than theoretical knowledge
- Premium Market Validation: Proved significant demand exists for high-value business education
- Scalable Framework: Created replicable model for other successful companies
End-to-End Execution Management
The project's success came from managing every aspect of product development and go-to-market execution. From initial concept advocacy to final revenue generation, each element required strategic thinking and flawless coordination.
Months of Advocacy
Project Approval & Vision Selling
Persistent advocacy within AUVP to gain approval for the ambitious project. Required convincing leadership of market opportunity and execution feasibility.
Product Conceptualization
Course Architecture & Strategy
Designed complete product structure, learning objectives, delivery format, and value proposition for premium business systems education.
Leader Development
Personal Positioning & Content Creation
Intensive 10-day preparation with department leaders, developing their personal brands, presentation skills, and content delivery capabilities.
Campaign Execution
Full Marketing Campaign & Launch
Created and executed complete marketing campaign including landing pages, email sequences, social media content, and live event production.
Long-Term Strategic Impact
The AUVP Negócios success created lasting impact beyond immediate revenue. It established a new revenue stream, developed internal leadership capabilities, and created a replicable framework for business systems monetization.
- Revenue Stream Creation: Established new high-value product line generating significant recurring revenue
- Leadership Brand Building: Six department leaders gained public positioning and personal brands
- Market Category Establishment: Created new market category that competitors began to emulate
- Internal Process Documentation: Course creation forced systematic documentation of business processes
- Customer Value Addition: Provided existing customers with deeper business education beyond core investment focus
- Organizational Development: Enhanced internal team's presentation and teaching capabilities
- Strategic Asset Creation: Built valuable intellectual property asset for long-term business value