Where Marketing Strategy Meets Technical Execution
I'm a Product Marketing Manager with a unique combination: deep marketing strategy expertise backed by hands-on technical development skills. This rare blend allows me to not just plan campaigns, but build the solutions that power them.
The Marketing Foundation
My journey started in performance marketing, where I quickly learned that successful campaigns aren't just about creative—they're about systems, data, and optimization. Working with companies like AUVP Capital, I led campaigns that generated R$83M in annual revenue and achieved 60% year-over-year growth.
But the more I worked with marketing technology, the more I realized I wanted to understand what was happening under the hood. I was tired of being limited by what I could brief versus what I could build.
The Technical Transformation
That's when I made a decision that changed everything: I enrolled in Harvard's CS50x computer science course. For months, I dedicated myself to learning programming fundamentals, algorithms, and data structures. I built projects in C, Python, JavaScript, and SQL.
This wasn't about changing careers—it was about expanding my capabilities. Now I can not only design marketing funnels but also build the landing pages. I can analyze user data and write the scripts to automate insights. I can communicate with engineering teams because I understand their challenges.
The Unique Value
Today, I bring both worlds together. When I work on product marketing, I understand technical constraints and possibilities. When I optimize campaigns, I can implement solutions myself. When I analyze data, I can build the tools to surface better insights.
This combination is rare in the market: a marketer who codes, a strategist who ships, a product manager who can build. It's this unique positioning that allows me to bridge gaps that often slow down teams and projects.